Serd is the brainchild of An Omani entrepreneur who has since 2006 built a reputation in the industry as a visionary who set the pace for some of the most inspiring interior designs and furnishing that now grace the homes of Omani elites. We have over 70 years of combined experience, boasting a team of five industry experts to bringing our clients' paradisal fantasies and imaginations to life.

Our mission is to turn the Omani interior design and furnishing industry around through innovative strategies that put customers' needs above everything else. We are doing this by creating values and experiences that set a global standard. With durability and excellence as our watchwords, we are continually exploring and testing new ideas and resources that hold a promise of surpassing existing high-level industry standards.

To be a globally recognized local company providing desirable, innovative designs with the most seamless and flawless interior furnishing process.